"Discover The Best-Kept Sales & Marketing Secrets That Will Transform Your Creative Product Business

Even If You Are Just Starting Out"

"I'll Show You How, As A Widowed Mother Of Two Young Children, I Turned A Creative Hobby Into

A Multi-Million Dollar Company"

" I Started a Multi-Million Dollar Business from Scratch 

~ With No Business Experience ~ And So Can You!"

From the desk of Jane Button, CEO of Jane Button International

Wednesday 4:51 PM

Dear Creative Entrepreneur,

I talk to small creative product businesses owners like you every day who have fantastic creative products that too few people know about simply because these companies (like yours) don't know the secrets I do about how to reach the stores or customers who want to buy these amazing products...

I hear you loud and clear that your number one burning question is: How Do I Market My Product So I Can Make Money? You have a great product because you're artistic & creative, but when it comes to how to get the product into stores or direct to the retail customers it becomes confusing and frustrating, and you get overwhelmed about where to start and what steps you should take.

Ask yourself these questions:

	Are you confused about HOW to market your creative products?
	Do you love your products but wish you had more sales and could create more interest with customers and retail establishments?
	Do you know how to get your current customers interested to keep coming back for more?
	Does it feel like "everyone else" has their marketing act together and you don't?
	Does everyone give you a different "story" about what your marketing strategy should be and what you should do?
	Are you tired of trying to figure out how to get results from selling  your products on the internet?
	Does it feel like your marketing dollars are just being thrown away? What works anyway?
	Do you keep lowering your prices to make a sale? Offering discounts and coupons and "sharpening your pencil" on your sales that directly impact your bottom line?
	Are you doing all the work yourself and wonder how you'll ever get anywhere because you "can't afford" to hire someone to help you and how are you possibly going to have the time for marketing?
	Do you know who your target market is and how you can reach them and they can find you?
	Are you looking for a sales rep and don't know how to select one that's right for you and your products?
	Do you know if you're ready to exhibit at a Trade Show? Should you even exhibit?
	Do you want to advertise in a National Magazine but don't know if it's worth the investment?

You've come to the right place for the answers to these

questions and many more Strategies for Creative Product Marketing! 

I really can't wait to help you get big-time marketing results quickly and

easily using the PROVEN METHODS I developed in

over 15 years in a creative product industry and a total of

25 years as a successful Multi-Million Dollar Entrepreneur

Introducing

"Creative Product Marketing"

Home Study System

"What Every Creative Entrepreneur Needs to Know

About Marketing Their Sewn, Knit, Craft, Jewelry,

or Gift Product Business" 

When I started my first company I'm sure I  was way behind where you are right now.

I knew almost nothing about business when I started my cottage industry selling knitted hats and sweaters. I loved my designs and loved creating them, but when it came to all the rest of the business, I was clearly challenged. It took a lot of trial and error, mistakes and lost money before I finally considered my business successful and hit the MILLION DOLLAR mark.

You see, I'm like you in how I started my company. I had been in the corporate world, then had my children and decided that I would stay home and finally do something that got my creative juices flowing and was profitable.  My idea was to take my design expertise and interest, turn them into a business and pay for my kids to attend private school. And I came up with several different product ideas before I decided on what was going to be my niche.

What is likely different than you is that not quite 3 years into my business venture, my husband John died from a malignant brain tumor. The 3 years we had together as a family after the diagnosis was, as I reflect on it now, a life changing experience and one that has impacted my life more than I would ever know.  It was an an anxious and stressful time and my little business helped to keep my sanity. I remember how we laughed about how we had learned to live with our "feet planted firmly in mid-air."

I mistakenly thought all I needed was a great design and the sales would pile up.

NO WAY!

It didn't happen that way and  I was totally wrong!

As you'll read in "How I Got Started" I packed up the kids, flew to New York from my Seattle area  home and hired a sales rep. I was fortunate to have been given a recommendation that worked out very well for me. And getting to New York greatly enlightened my industry perspective and I thought I had it made - I had a great product and Nordstrom had already bought from me - so I just knew I was heading to the top.

But Not Yet!

I kept asking people questions. Most of my friends had never owned their own small business; my family thought it would cost me too much money and not make enough (why didn't I just get a "real job" if I wanted to make money); and worst of all people in the industry were not very helpful. I guess it was the fear factor or maybe they didn't know either. I got more misinformation from other company owners I met at trade shows than any where else. I couldn't believe how they got me off course.

At my first New York trade show I remember trying to enlist help from others in my industry who shared the same sales rep. I thought they would be happy to help me because I was not a threat to them since I had a totally different product line. They were tight lipped, secretive, sometimes rude and generally not a great source of inspiration.  I found it close to impossible to pry any helpful information out of anyone.

I was searching for answers, and even searching for the right questions to ask. I didn't know where to go - who to ask - or what I needed to know. But I was determined to find the key to how I could build my businesses. I looked at competitive businesses; checked out their booths at trade shows; got their literature.

I was persistent and also observant

I learned almost everything the hard way.  And sometimes the very hard way.  Hit or miss, and then it became a game.  How clever could I be?  Fortunately I love to read mysteries, so figuring this all out was like solving a murder mystery (OK not quite the same, but you get the idea).

And in business books - forget it. I read everything! All the "craft books" "start your own business books" "get rich quick with your own product books" "marketing books" - and nothing really helped me. These well meaning authors did not know my industry and didn't understand my products and the direction I wanted to take my company. Many books said I could apply all their principals to ANY business - but honestly that simply was not so.

 I wanted to market and sell to stores - not set up a booth at craft fairs and

I wanted to make REAL money and create a solid marketing model!

I studied some of the bigger businesses; looked at their booths at trade shows; watched them decorate their booths, and sell to their customers; and I even bought their products. But that wasn't the complete answer I was searching for because these companies, though successful, had marketing dollars way beyond my humble budget. I needed a way to get buyers to look at my products and then buy my products without going broke in the process.

My line was really darling, well priced and good quality - but I was getting really frustrated with sales not being at the level that I wanted. I made many mistakes that cost me a lot of money and most of all they cost me TIME. I was in a highly seasonal clothing market and if I didn't have high sales for one of those seasons, I had to wait till the next year! That was way too long, I needed to make money each and every season. I simply couldn't afford to wait.

What I didn't  fully realize when I started my company was that if I couldn't market I didn't have a business.  I could design all I wanted - but I have to get someone to LOOK at my products in order to SELL and I was definitely in businesses to make a profit! I was not in it for a hobby. I needed to make money.

I had to come up with Marketing Strategies that worked,

And that's exactly what I did to hit the Million Dollar Mark

And Then Above 3 Million.....

Now I've compiled all my "Million Dollar Marketing Secrets" for creative products and bundled them all together into a powerful package of systems, strategies, tips and more to get YOU the visibility you deserve for your creative product business, so you can ultimately get the sales you need for your own creative product company. You'll be able to use my TRIED and TRUE strategies and apply them to your own creative product business whether you make apparel, a sewn or knit product, folk art, crafts, jewelry or gifts.

"The only thing different from what I did is you won't make

the mistakes along the way because I already made them for You!"

You created your product to get it out in the stores and into the hands of your customers,

now you'll have the inside information on how you can achieve this using a system that anyone can apply to their creative product business. 

I'll show you how...

After securing a license agreement with Disney® and selling my company I began my consulting and design business. What I really found in my consulting business was I had information I could share that could be found no where else in the industry. And rather than limit myself to sharing this information with only a few private clients at any one given time, I have put together the “Creative Product Marketing. Home Study System” so you can use and learn from this information at your own pace on your own time. 

And from the creative product entrepreneurs I talk to, this is what you want too! You want the information and techniques NOW and not have to learn them over years like I did.

	Your Target Market Strategy - Who Are Those Guys? It might not be who you think, but once you know you'll zero in on that audience Work sheets are included for discovering your ideal customer
	Website Strategies That Work for Creative Product Sales Effective strategies for creative products that sell - and aren't just a pretty face. The best ways to have your product seen and found. Do you need a blog and a website?
	Direct Marketing with Snail Mail Postcards, letters, coupons - how to use them effectively for getting results without spending a ton of money.
	Newsletters Direct Snail Mail or e-zines? Strategies that create brand loyalty and soft sell your creative products.
	What are line sheets and sell sheets and how can increase your sales? Design your Marketing & Sales Tools for Maximum exposure
	How the design of your ORDER FORMS can double or triple your orders
	What are hang tags and romance cards? How packaging can sell your product
	Media Ads: How to get the best deals and when to use them effectively Decisions on the best places for your advertising dollars
	TRADE SHOWS: When to commit; When to go; Making a splash Should I go to a trade show to exhibit my product? How to decide The best booth set up secrets How to Plan It so you are prepared and there are no surprises!  Discover which shows are the best for your company - and where do you find out that information?  How a typical show works - what can you do yourself and what must you pay someone else to do? An a whole lot more!
	Secrets to Working with Buyers Why won't a buyer see me or return my calls? How do I get an appointment? Should I send them a sample of my product? And other tricks of the trade for getting your foot in the door and getting the sale
	Being the New Kid On the Block: How to Get Noticed and earn the trust of buyers when you are new or new to the buyer
	Marketing and Selling to Retail & Wholesale Customers What's the difference? Can I do both?
	Pricing To Sell Why most pricing strategies don't give you the income you deserve and how to make sure your prices are right for your target market
	Customer Service Secrets How to keep your customers happy so you get repeat business Turn a problem customer into a loyal customer
	Why Your Story is Important and How You Can Use it Effectively
	Soft Sell Your Creative Crafts - the best techniques for live presentations

These are The Marketing System Secrets I Developed

That Show You Exactly How YOU Can DO IT TOO!

They Will Transform Your Creative Business

Pay In Full Now for $237

or

Pay in 3 Easy Installments of $87

Or save with 1 Pay

Your Saver Price:  $237

Orders will ship in February 2009

You will be emailed the exact date of shipping

Please allow 2 weeks for your package to

arrive after shipping